Sometimes it takes the present to bump into the past to provoke a discussion about the future. The recent visit of world renown Czech climber Adam Ondra to Smith Rock brought Alan Watts, pioneer of Smith Rock and well-known author of the guidebook series on the area together in this video.
Every picture tells a story, but video captures a series of moments and gives them context. Local company Hydroflask, who launched the first all-insulated bottle line-up into the market, wanted to do more for its customers than talk features. They wanted to share experiences in the form of video in the "Live" section of their website with "Stories that inspire us, to inspire you."